Strategist . Writer . Caped Crusader .
Cordova was a startup seeking to disrupt the medical imaging industry. The objective was to entice investors and partners to their product during a critical initial funding phase. I designed captivating imagery and streamlined web copy for their new landing and product pages.
UC Davis integrated the Coastal and Marine Science graduate program into their undergraduate curriculum. In order to excite current and prospective students, CMSI commissioned a promotional campaign to showcase research at the world-class Bodega Bay facility. I executed all the responsibilities of preproduction, principal photography, and postproduction.
Crafting an oral narrative out of impersonal research requires the same skillset as writing cogent copy. At TEDx, I guided three industry experts in delivering their life's work at our UC Davis conference. The three talks I curated received Crowd Favorite remarks while garnering millions of views on TED channels online.
I am a former scientist turned full time storyteller and ad man. Leaving graveyard shifts in ambulances and small animal dissections behind, I began serving the finest caffeinated beverages to the industry’s biggest names such as Hugh Laurie, Fred Armisen, and Lenny Abrahamsson, and am now a proud disappointment to my parents.
After memorizing enough seasons of Mad Men, I fell into a position as a copywriter, advancing onto becoming a creative strategist. I currently produce creative campaigns for direct-to-consumer brands while studying at the UCLA Extension Writers’ Program.
When I'm not scaling businesses through creative content I develop dramas and dark comedies for film and television.